Navigate Crisis, Harness AI Innovations & Prepare For The Future Of Communications Strategy In The Ever-Changing Business Landscape
Corporate Communications Strategy Updates For Proactive Reputation Management & Authentic, Responsible Comms During Change & Uncertainty
A One-Day, Industry-Led Conference & Networking Exhibition, Central Amsterdam, 17th June 2025
08.30 Registration & Informal Networking
09.00 GIC Welcome & Morning Chairs’ Opening Remarks
Doris Madlberger, Director Corporate Affairs DACH, Ipsen Pharma GmbH
POWERFUL & PROACTIVE REPUTATION MANAGEMENT
09.10 Deliver Engaging & Reputation-Boosting Corporate Communications That Strengthen Brand Value During Uncertain & Volatile Times
- With so much volatility and change in the world how can we craft reputation strategies which are both adaptable and also embed core brand values?
- Develop and cultivate an authentic tone of voice that reflects your brand purpose and truly engages stakeholders
- When misinformation can spread like wildfire, how can brands build authentic reputations that can weather fake news and emerge stronger?
Fabiano Lima, Global VP Corporate Affairs, Decathlon
CRUCIAL HOT TOPIC: PERSPECTIVE ONE
WALKING THE TALK OF DATA-BASED DECISION-MAKING IN COMMUNICATIONS
09.30 How A Premium Car Brand Is Using Data & Artificial Intelligence For Their 360° Communications Approach
Richard Tigges, Director Global Strategic Communications, AUDI AG
PANEL Q&A
ENGAGING MEDIA & JOURNALISTS
09.50 Navigate A Changing Media Landscape To Develop Powerful Relations With Journalists, Earn Editorial Content & Build Reputational Value Through Traditional Outlets
- How can comms professionals cut through a cluttered environment and generate content that’s truly newsworthy for journalists?
- With media outlets changing rapidly, how can comms teams adapt their strategies to match what journalists are looking for and their current ways of working?
- How can journalists and comms teams develop deeper relationships that are truly advantageous to both parties?
- When incorrect information can travel fast and harm reputations, what’s the best way to collaborate with journalists to ensure corrections travel just as quickly?
Lucy Ellis, Chief Communications Officer, MSC Cruises
Annelore Marynissen, Head of Media Relations, BNP Paribas Fortis SA/NV
Alexander Ernert, Director of Government Relations, Europe, Trainline
Gary McDonald, Business Editor, The Irish News
VIEW THE FULL PROGRAMME
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