Navigate Crisis, Harness AI Innovations & Prepare For The Future Of Communications Strategy In A Rapidly-Changing & Polarised Global Landscape
Strategic, Tactical & Authentic Corporate Communications & Reputation Management During Heightened Change & Volatility
A One-Day, Industry-Led Conference & Networking Exhibition, Central Amsterdam, 17th June 2025
08.30 Registration & Informal Networking
09.00 Welcome & Morning Chairs’ Opening Remarks
Doris Madlberger, Director Corporate Affairs DACH, Ipsen Pharma GmbH
POWERFUL & PROACTIVE REPUTATION MANAGEMENT
09.10 Deliver Engaging & Reputation-Boosting Corporate Communications That Strengthen Brand Value During Uncertain & Volatile Times
- With so much volatility and change in the world how can we craft reputation strategies which are both adaptable and also embed core brand values?
- Develop and cultivate an authentic tone of voice that reflects your brand purpose and truly engages stakeholders
- When misinformation can spread like wildfire, how can brands build authentic reputations that can weather fake news and emerge stronger?
Fabiano Lima, Global VP Corporate Affairs, Decathlon
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