The Corporate Communications Conference Europe

25 JUNE 2024 | AMSTERDAM

Programme

Navigate Crisis, Express Purpose & Deliver Reputation-Boosting Stakeholder Comms Through

Authentic, Value-Adding Corporate Communications & Reputation Strategies During Uncertainty & Volatility

The Corporate Communications Conference | 25 June 2024 | Amsterdam

8.30 Registration, Informal Networking & GIC Opening Remarks

9.00 Morning Chair’s Opening Remarks

Can Okar, Vice President, Head of Communications & Public Affairs, International Operations, Novo Nordisk

Building Resilient Reputations - Double Perspective

09.10 Deliver Value-Adding, Reputation-Boosting Corporate Communications In An Ever-Changing, Turbulent Environment

  • In a complex and volatile news landscape, how can reputation-boosting comms cut through the noise and effectively engage stakeholders and the wider community?
  • Build long-lasting, resilient reputations that can withstand times of crisis, both internal and external
  • Turn your C-Suite into your A-Team? Coaching leadership to become reputation strengtheners – both in and out of the business
  • How can organisations develop an authentic and trusted tone of voice that builds strong reputational and brand value?

 

09.10 Diana Abrahams, Director Reputation & Public Affairs, AkzoNobel

09.30 Pier Donato Vercellone, Chief Communications Officer, AC Milan

Crisis Comms Strategies - Panel & Q&A

09.50 Take Control Back In A World Of Permacrisis: Quickly Get Ahead Of Crisis Issues To Cut Problems Off Early With Flexible, Effective Crisis Comms Strategies

  • Icebreaker: an example of when crisis comms have backfired or your biggest crisis comms lesson learnt
  • How can tech and tools be used to spot potential crises as they emerge, and react to them faster and more effectively?
  • Develop flexible crisis plans that can react with speed and clarity under pressure
  • Communicate quickly and clearly to stakeholders during crisis to minimise reputational damage and maintain confidence and trust
  • When crisis hits on social media, how can organisations reclaim their narrative and quash speculation without spreading the issue further?

Klaus Nørskov, Director of Communication & Public Affairs, Danish Red Cross

David Mills, Corporate & Government Affairs Director, European Markets, Mondelēz International

Felipe Contreras, Global VP of Comms, Too Good To Go

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